Probably my favorite client at World Synergy, I had the pleasure of working with KeyNet, an IT managed services provider in eastern Pennsylvania, through World Synergy’s proprietary Value Proposition process. This unique approach applies user experience research methods to determine what customers and employees find most valuable and rewarding about an organization. As a result, the client comes away with
An established differential advantage
A solidified positioning statement
A frame for brand strategy
We drew on the results of the Value Proposition project to establish a new brand identity and redesign the KeyNet website, positioning them to launch their next planned growth phase and take full advantage of their limitless potential.
eAdhere Solutions, an innovative startup that brings together health care providers and patients using mobile technology, approached World Synergy during their venture capital phase for a consultation on marketing planning. After delving into the market places for both primary care and behavioral health care, I offered the recommendations contained in the presentation below, which include a potential positioning statement, market identifications, possible messaging strategies, and tactical options.
EXAIR, a manufacturer of compressed air products out of Cincinnati, Ohio, worked with World Synergy in both marketing and application development, as we worked to upgrade and redesign their e-commerce site using Magento 2.
As a marketing client, EXAIR benefited from our digital marketing expertise, specifically in SEO and PPC, as evidenced by the monthly eStrategy Business Review shared below.
Additionally, though the EXAIR website project was still in progress at the time of my departure from World Synergy, we had established the user stories and requirements that would drive the remainder of the project design and development.
NSL Analytical, a materials testing laboratory, is a World Synergy Agency of Record client - meaning they use all of World Synergy’s services, including IT Management. I had the opportunity to work on this account in several capacities including managing their successful digital transformation and implementation of NetSuite ERP; giving insight into the results of their Value Proposition project; and overseeing their monthly marketing activities.
In addition to working with World Synergy’s varied clients, I also acted as Marketing Director for the company, itself. As part of a strategy designed to position World Synergy, and it’s founder and leader, Glenn Smith, as a thought leader, we conceived and produced a quarterly series of educational marketing seminars - half in the morning (Rise & Thrive), and half in the evening (Revive & Thrive) to accommodate differing schedules - for both clients and prospects. As part of the program we, recruited agency partners, clients, and/or prospects to sponsor these events, presenting them with an opportunity to speak and publicize their own organizations and expertise. Round one went off without a hitch. An example of the sponsorship material is shown below.
